BlendVision Helps KKTV Integrate Ad-Embedded Linear Streaming

KKTV is a Taiwanese video streaming service provider that went online in October 2016. KKTV subscribers gain access to thousands of Korean, Chinese, Taiwanese, Hong Kong and Japanese dramas, which they can watch on-demand on mobile, tablet or web applications.

After gaining momentum to become one of Taiwan's largest on-demand streaming services, KKTV wanted to take their business even further. They saw an opportunity in viewers’ willingness to watch advertisements in exchange for free content, so they approached BlendVision with an idea: incorporate ad-embedded linear streaming into their existing VOD-streaming platform to generate additional revenue from advertisements.

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Value Delivered

Since integrating linear streaming into their existing platform, KKTV has expanded their business to include seven different channels that offer scheduled streaming for thousands of Asian dramas. This new platform gives KKTV the chance to expand their user base, increase advertising revenue, and access untapped markets.

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“By integrating BlendVision streaming solution, KKTV was able to adopt cutting edge video transcoding, Server-Side-Ad-Insertion (SSAI) technology and bandwidth optimization strategies in the most efficient way. As a result, KKTV successfully reduced cost, and expanded to a hybrid OTT monetization model: SVOD + AVOD. With BlendVision, KKTV can focus more on content operation, and is able to provide a better video streaming experience to our audience.”      
— Vince Huang, General Manager at KKTV

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Solutions

BlendVision successfully integrated the latest linear streaming technology and next generation VOD encoding solution into KKTV’s existing platform. We provided the following solutions:

1. Ad-Based Linear Streaming: With an in-depth understanding of user behavior and the video streaming market, BlendVision for OTT provided valuable insights to recommend business strategy and validate decisions according to market demands.
2. BlendVision Encoding: We converted thousands of hours of content into a digital format compatible across devices using our proprietary transcoder, and protected copyrighted content via Hollywood-grade DRM.
3. Multiple CDN Solution: Content is delivered to viewers via a multiple-CDN solution, increasing the connectivity speed and improving users’ streaming experience.